You must  be registered to attend a NewCo Festival.  If you have NOT yet registered for a ticket, register here.

All sessions have limited capacity.  

Be mindful of transportation time between sessions and remember you can sort by city and view a map. 

To learn how to navigate the schedule and see social features: check out this short video.  

Back To Schedule
Wednesday, November 19 • 4:30pm - 5:30pm
General Assembly ALMOST FULL

Log in to save this to your schedule, view media, leave feedback and see who's attending!

Limited Capacity seats available

Session Description: What is UX, and why is it important for your business? Get an inside look into the research and strategy behind user-centered design. This session will be led by full time User Experience Design Immersive instructor, Jill DaSilva. Jill has worn many hats in the digital world, and has worked with clients including Fox, Buick, Walgreens, and Digitas to name a few. Whether you're a CEO looking to ensure a successful product launch, or a CMO looking to build positive brand affinity, you'll find out how UX relates to your role, your business, and your product. Drinks will be provided.

avatar for Jill DaSilva

Jill DaSilva

Senior UX Instructor at General Assembly, General Assembly

Host Companies

Wednesday November 19, 2014 4:30pm - 5:30pm PST
General Assembly 1520 2nd Street, Santa Monica, California, 90401
  Santa Monica
  • Sort by Industry Sector Education
  • Company Description At General Assembly, we are creating a global community of individuals empowered to pursue work they love, by offering full-time immersive programs, long-form courses, and classes and workshops on the most relevant skills of the 21st century – from web development and user experience design, to business fundamentals, to data science, to product management and digital marketing. Established in early 2011 as an innovative community in New York City for entrepreneurs and startup companies, General Assembly is an educational institution that transforms thinkers into creators through education in technology, business and design at eleven campuses across four continents.
  • Area Santa Monica

Attendees (1)