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Wednesday, November 19 • 11:00am - 12:00pm
theAudience SOLD OUT

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Session Description: Social networks are nothing more than complex interconnected colonies of human beings, who shape the content and conversations around them in order to fulfill personal, emotional needs. By understanding the psychology that lies behind every post, 'like', 'share' and comment, we can craft messages that trigger these responses, because it's only 'emotive' brands that fit seamlessly into the social graph. In this fascinating exploration of the inner, psychological mechanics of 'social' Patrick Mulford will examine the FOUR REASONS (yes there's ONLY four!) that people use social networks, and why every brand will ultimately need to understand them in order to survive.


Patrick Mulford

Executive Creative Director, theAudience

Host Companies

Wednesday November 19, 2014 11:00am - 12:00pm
theAudience 8275 Beverly Blvd, Los Angeles, CA, 90048
  • Sort by Industry Sector Media
  • Company Description theAudience is a massive-multi-channel publisher of social content. We marry groups of hugely popular influencers with the world’s most iconic brands, to create 'cultural phenomena' that reach a billion consumers.
  • Area Beverly Hills/WeHo/Hollywood